Released on: September 14, 2007, 6:31 am

Press Release Author: Cherry Communications

Industry:

Press Release Summary: October encourages entrepreneurs to use self-promotion to get
the word out

Press Release Body: news release contact: Shannon Cherry
518-248-6592
pr@cherrycommunications.coms

Small Business Can Use Self -Promotion to Gain Market Share
October encourages entrepreneurs to use self-promotion to get the word out

ALBANY, NY - (OCTOBER 1, 2007) - Many small business owners are trying to get
noticed. According to one public relations professional, with a little time and
hard work, many entrepreneurs and small business owners can use self-promotion and
publicity to reach their target market.

"Self-Promotion month gives business owners a little push to inform others about
their business in a different way," says Shannon Cherry, APR, a public relations
expert. "Entrepreneurs can work in a wide variety of fields, but they all can use
self-promotion to get more customers."

Since October is National Self-Promotion Month, Cherry thinks it's the perfect time
to begin creating a publicity campaign for any business.

Cherry is the founder and president of Cherry Communications
(www.cherrycommunications.com), and its subsidiary Be Heard Solutions
(www.beheardsolutions.com). She uses her expertise to help small business owners
become the recognized expert in their field through media relations. A former
journalist and TV reporter, Cherry has designed numerous public relations strategies
for large and small companies, as well as entrepreneurs.

She offers the following ideas to create buzz through self-promotion:

1) Public Speaking - "Speaking in front of an audience gives you credibility as an
entrepreneur. People will associate a name and face to your business," says Cherry.

2) Develop Partnerships - "Introduce yourself to other small business owners who
have the same target audience. Offer to promote them if they do the same for you,"
she says. This type of partnership helps create long-term alliances.

3) Write Articles -"Make the articles informative, but keep them short," Cherry
explains. They can be shared as information for potential customers, both online and
offline.

Cherry offers additional publicity and self-promotion tactics in her free report, Be
The Big Fish. Go to www.beheardsolutions.com/pop.htm to receive a copy.

For more information, contact Shannon Cherry at 518.248.6592 or email
info@cherrycommunications.com.

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Contact Details: contact: Shannon Cherry
518-248-6592
pr@cherrycommunications.coms